Houghton Introduces ‘See Now, purchase Now’ for wedding gowns, But they Are or even more accurately, ‘see now, pre-order now.’ we are maybe perhaps maybe not speaking about fast bridal fashion right here. More and more brands today are adopting some form of the see now, buy now model, through the Fashion Week runways (with a few exceptions) — to, of late, Coachella, with Alice + Olivia’s instantly shoppable Grateful collection that is dead-inspired. Now, celeb-loved indie brand name Houghton is bringing that concept to your bridal globe featuring its very very first shop-the-runway collection for springtime 2017. “That concept lends itself much more to bridal than such a thing else,” designer and imaginative manager Katharine Polk told Fashionista Saturday during the Houghton bridal presentation, located in a tony Upper East Side city home that formerly housed the Chrome Hearts flagship. Ten times prior to the presentation, the brand name create a call to brides-to-be via social media marketing and press placements, and alerted their clientele, that 1st 100 to RSVP could attend the two-hour preview, pre-order the springtime 2017 gowns and shop the add-ons, including Houghton x Commando lace bodysuits. To provide you with some back ground, the bridal schedule is an entirely various beast than even the ready-to-wear format (that your CFDA is within the procedure of rethinking with assistance from Boston asking Group). We spoke to editor-in-chief of brand new York weddings web web web site Twirl and expert that is bridal Chertoff, whom explained that following the collections show in April 2016 for springtime 2017, it will take anywhere from six to nine months for the dresses going to the product sales flooring, according to the design, ornateness, manufacturing, etc. […]